Last week I told you one way to achieve success without college is to set aside time to learn. As you know from that post and from following my blog, despite the time I spend working on clients’ projects and my own, I still manage to find the time to study so I can improve my own skills.
Last night I spent over two hours on GoogleWebmasterHelp’s YouTube channel watching videos of Matt Cutts answering SEO-related questions. Because I offer SEO writing services, I have to learn more about it in order to keep my clients satisfied. Moreover, I also market my websites and blogs, so making sure my sites and blogs are optimized for the search engines is a must.
I absorbed a lot of information last night, and today I’d like to share some of what I learned. I won’t be able to share everything, but maybe these three SEO tips that I learned from Matt will help you when it comes to writing for your clients and marketing your websites and blogs.
1. Freshness (the amount of times you update your blog and/or website) is good for SEO marketing, but quality content is better. In other words, you shouldn’t worry too much about how often you update. Instead, you should worry more about creating good quality content that others will want to link to.
2. Using more than one of the same Headers tag (e.g. H1, H2, etc.) is okay as long as you’re doing it sparingly, which means your entire Web page isn’t just the H1 tag. For a better explanation, see the video below.
3. Finally, if you syndicate your content, the content should include a link back to the original source.
If you’d like to learn more about SEO, I highly recommend you check out the videos on GoogleWebmasterHelp’s YouTube channel. Matt answers some great questions, and he explains the answers in simple terms.
On a final note, I’d like to ask you to vote in the poll below, please. Your answer to the question will help me with an upcoming SEO article that I’m working on for this blog. I’ll reveal the results of the following poll in my upcoming article.