Three Ways to Promote Your Fiction Novel Before Publication

Congratulations on landing a publisher! Your next step — whether you chose traditional publishing or print on demand — will be promoting your fiction novel. Yes, traditional publishers do more in terms of promotion for their authors than print on demand publishers, but the author should do his or her part as well. In fact, all publishers appreciate it more when the author steps up to help, and one great benefit for the author could be bigger royalty checks.

When should you start to promote your fiction novel? Before your fiction novel hits the bookstores is best. Some promotion will take place after your novel hits the market, but today were going to explore three ways you can promote your fiction novel while it’s still in the publishing stages.

Write and distribute press releases. Create a persuasive press release announcing the release of your book. Then distribute the press releases to local newspapers and other media contacts.

Create a media kit. You’ll want to create two media kits: one to send through postal mail and another for your website. Your media kit should consist of a cover letter, a booklist (if you’ve had other books published), press clippings (can be included later if you haven’t gained any yet), your press release, your bio, a color and black and white photo of yourself (headshot), a fact sheet that includes information about your book (release date, ISBN, publisher, etc.), sample questions and answers (in case they want to schedule an interview), a sample chapter or excerpt from your book, a flyer, brochure and your business card. Those are just the essential materials your media kit should include; feel free to add any additional materials.

Plan a virtual book tour. Virtual book tours are becoming popular among many authors, and the majority of them have reported success in sales. While you should wait until your fiction novel is released before beginning your virtual book tour, there’s nothing stopping you from planning in advance.

And there you have it, Three Ways to Promote Your Fiction Novel Before Publication. This is also the final post in my Fiction Writing Tips series. If you missed any of the topics covered in this series, visit the Fiction Writing Tips Series Table of Contents for a complete list with links.

I’ll announce the winner of the Mentoring Session Contest, which was tied into this series, here, tonight at 11:00 p.m. (CST). I’ll also contact the winner via e-mail so we can get started with the mentoring session.

With that in mind, if you haven’t entered the contest yet, there’s a few more hours left. One way to receive an entry is to comment on this post. Not sure what to say? Why not share your own advice on promoting a fiction novel before publication. Would you like a second entry after leaving your comment? Then subscribe to Life of a Writer for free e-mail updates.

Thank you for sticking with me throughout this long series, and may the Lord bless you with many book sales! Don’t forget to join me here again at 11:00 p.m. (CST) to discover who the lucky winner of the Mentoring Session Contest will be.

Photo credit: Nathan Dainty


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